W8Lab / Identity

Brand & Identity

W8Lab is a platform from which all types of people can support each other in personal improvement goals. Set up by a good friend of Finch Design - Paul Mclean, W8Lab uses social media and local 'meet-ups' to form a network of like minded people pursuing the same things. With weight loss and fitness at the heart of W8Lab the logo gives a nod to the idea of 'weighing in' with the scales icon. Strong typography and a powerful but simple tag line round the logo off. Bespoke Facebook and Twitter pages give the online presence a real strength. With the number of W8Lab followers growing and over 60 T-shirts sold who knows what is next for this reciting movement of people. See more at www.w8lab.com